The Urban Design Committee insures a consistent, historic look to Downtown. Core projects include a multi-phase Street Scape plan, sign grants and façade improvements. The Beautification Committee directs projects related to landscaping, seasonal enhancements and flower baskets. Notable design projects include the Award Winning Riverside Brewery and the removal of the south mound at Main and Walnut.

For more info, please contact Josie Minskey, Executive Director

ER works to maintain an up-to-date market analysis, building inventory and business list. This group works to recruit and retain businesses downtown by providing financial assistance and small business counseling. Notable projects include the low interest and revolving loan funds as well as the creation of the Façade Grant program in conjunction with Downtown EDC and the Design Committee.

For more info, please contact Josie Minskey, Executive Director.

Easily the most recognizable of the committees, Promotions directs retail promotions to encourage shopping opportunities and special events to showcase the downtown experience. Main areas of focus include Music on Main, Farmers’ Market, and Winter on Main. Recipient of 2003 Main Street Award for Best Special Event- Hog Wild on Main.

For more info, please contact Josie Minskey, Executive Director.

The backbone of the four point approach. Fundraising for special projects and the development of a strong volunteer network are the primary goals. The parking plan developed by the Organization committee was a Main Street Award Winner and is the benchmark for other Wisconsin Main Street Communities.

For more info, please contact Josie Minskey, Executive Director.

Love to be where the action is but don’t have time for a monthly commitment? Volunteer at one of our events (all your friends will be there anyway!) Grounds crew, crowd control and bartenders are always needed.

For more info, please contact Terri Milligan, Festival and Event Coordinator.