Mission Statement
“Enhancing and preserving the heart of West Bend.”

Position Statement
Downtown West Bend offers West Bend and Washington County residents, along with visitors, a real functioning downtown, featuring unique shops, dining, and cultural experiences.  Downtown West Bend captures the best elements of a thriving “All American” town square in a safe, friendly, and ever-changing environment.  The Downtown West Bend experience is led by committed business leaders and successful entrepreneurs.

Vision Statement
Downtown is the heart of West Bend.  It is the hub that connects retail and service businesses with cultural, entertainment, residential, and healthy recreational opportunities.  It is vibrant and progressive--serving visitors and residents, who live, work, shop, and play here without leaving the district.  Days and well-lit evenings, downtown is alive with people strolling, shopping, sitting, eating, conversing--enjoying life on Main Street and along the river walkway.